Created in California in 2001, Pureology was born from a powerful idea: create the best professional products for color-treated hair. Color care without compromise is the POWER OF PUREOLOGY. They created their customized, high performance formulas while caring for the planet and animals with beauty and integrity in mind. As the pioneer of PROFESSIONAL VEGAN COLOR CARE & ZEROSULFATE® formulas, they strive to make women feel beautiful with good-for-you hair care.

Since the beginning, Redken’s mission has been to focus on researching and developing superior products. The brand is dedicated to a scientific approach to beauty and powered by a commitment to salon education. This “Beauty Through Science” philosophy is a vital part of the brand’s heritage and has engendered many of the industry’s most technologically advanced products. Every aspect of the Redken brand is true to its unique mix of core values.

Surface believes that people deserve high performance hair care, hair color and skin care products that respect their personal health and the Earth. Surface provides the education and support necessary for salons and their guests to thrive.

At Color Wow, they’re not just passionate about hair care products, they’re hair-obsessed. That's why they’re committed to using the highest quality science-backed ingredients. They're always pushing the boundaries of hair care innovation, exploring new ingredients and technologies to improve their products and provide you with the best possible results.

Moroccanoil co-founder Carmen Tal was miles from home when she first experienced an argan oil hair treatment while traveling. After witnessing the transformation of her hair—from damaged and dry to shiny, smooth, and manageable—she began a quest to share the magic of Moroccanoil Treatment with women across the globe.